如何在Excel中制作销售漏斗图？

Visualizing your business funnel is one of the key tasks you need to perform on a regular basis. Why? Before potential customers churn or convert into paying customers, you need actionable insights into the journey they go through. Additionally, you need these insights to optimize your channels for maximum conversion rates and identify reasons for churn. How do you gain actionable insights into your business funnel? If your answer is through funnel charts in Excel, then you are absolutely right. Funnel charts are specifically designed to help you visualize the journey potential customers go through before converting. Creating a funnel chart in Excel doesn’t have to be time-consuming or overwhelming. This blog will provide you with a complete guide on funnel charts, their definition, types, examples, practical tips, and how to create a funnel chart in Excel. First, let’s define the chart. Let’s get started.

What is a Funnel Chart?

Definition: You can use a funnel chart to display progress through a series of related stages in a process, such as sales in a university or student admission rate. For example, a university admissions officer can use a funnel chart to show: 1. The number of people visiting the admissions page. 2. The number of students downloading information. 3. A subset of potential students attending campus or virtual meetings. 4. A small portion of potential students applying. 5. Students who actually enroll and start studying. As seen in the chart above, as leads progress through each stage, the number of participants in the college funnel decreases. The funnel chart is named for its shape, from wide head to narrow neck. The width of the funnel represents the number of users at each stage of the process as it narrows.

Creating a Funnel Chart in Excel

Here’s the truth. Analyzing funnel data may sound easy, but doing it can be complex, especially without the right tools. Additionally, if Excel is your preferred data visualization tool, you cannot access funnel charts. We understand that Excel is a trusted data visualization tool as it is familiar and has been around for decades. But Excel should not be your go-to tool for creating funnel charts, especially if you want to leverage advanced insights. Microsoft Excel does not have funnel charts. You will have to cobble bars together in a very time-consuming process. We estimate that it could take you an hour to create an easily readable funnel chart. We understand that switching tools is not easy because you have to learn a new tool. That’s why we don’t advocate abandoning Excel for other expensive data visualization tools. There is an easy-to-use and affordable tool available as a plug-in that you can install in Excel to access advanced charts like the funnel chart in Excel. This tool is called ChartExpo. Keep reading to find out more. A complete guide on how to install the ChartExpo plugin for your Excel application.

How to Create a Funnel Chart in Excel? Step-by-Step Guide

To start creating a funnel chart in Excel generator, follow these steps: 1. Open your Excel desktop application. 2. Open a worksheet and click on the Insert button to access my applications options. 3. Click on the my applications button and then click on the See All button to view ChartExpo and other add-ins. 4. Select the ChartExpo plugin and click on the Insert button. 5. The add-in will be added to your Excel application. It may prompt you to log in if you haven’t already. 6. Once the add-in is open, you will see a list of available charts. 7. You have two options to access the funnel chart in ChartExpo. – Scroll down the chart list and find this chart, or type “Funnel” in the search box to filter out the chart in front of you. – Another option is to click on the Categories button and browse through the categories as shown below: You will find the funnel chart under General Analytical Charts. Creating a hypothetical funnel chart in Excel for practice, click the Add Example Chart + Data button as shown below. Clicking on it will add sample data to the worksheet, and the visualization will appear in the ChartExpo window. Do you want to see a funnel chart with your data in Excel? If your answer is yes, let’s get down to business. Example Imagine running a recruitment agency, and you want to extract insights from the total resumes received compared to the actual recruitment. Which chart would you choose? Yes, the strategic positioning of a funnel chart is to provide hidden insights into the funnel or pipeline. Suppose your recruitment agency generated the following data for a given fiscal year. | Steps | All | |—————|————-| |Step 1 – Total Resumes Received | 500 | |Step 2 – Shortlisted | 300 | |Step 3 – Aptitude Test | 200 | |Step 4 – Interviews | 100 | |Step 5 – New Employees | 20 | Copy the data into Excel to start using the ChartExpo plugin. Select the data in the Excel worksheet, and click on Create Chart from Selection.

Customizing Your Funnel Chart in Excel:

Like all other charts, this chart allows you to change properties as needed. Click on the Edit Chart button to view the pencil icon on the attribute window, where you can change any property as needed. If you want to add a title at the top of this chart, simply click on the top title pencil icon to view the attribute window and add text. You can click the Show Toggle button so the title can appear on the chart. You can even change the font size from the other sections of properties. Once the changes are made, you can click on the Apply button, and then click on Save Changes to show the title on the chart. Now let’s explore another property where you can click on the Edit Chart button again, and then click on the pencil icon as shown below. In the Stats section, you must enable the Show Overall Percentage button. Click Apply All, and then Save Changes. Finally, you will find your data visualization below: Now, each step provides percentage data statistics, giving you a better understanding of the funnel process. Insights In Step 1, the total number of CVs received is 500. In Step 2, the shortlisting rate is 60% (300 applicants). Only 40% of resumes pass the Aptitude Test. 20% proceed to the Interview stage. Finally, out of the 500 resumes received, only 4% (20 candidates) are hired. As we said, creating a funnel chart in Excel should not be stressful for you, and it shouldn’t consume a lot of your valuable time. ChartExpo is always there to present your data in a meaningful way.

Applications of Funnel Charts

Funnel charts have broader applications, especially in a business environment. Maximizing sales revenue is a common strategic goal for businesses. This means tracking how a group of initial visitors or users drop off or convert in a sales channel. To gain clarity on sales funnel performance in driving revenue, you need to visualize the data. This will provide guidance in optimizing stages for better results. Here’s an interesting fact. Funnel charts in Excel are best suited for gaining advanced insights, especially before diving deep. Let’s examine its applications in detail. Summarizing Data Funnel charts in Excel are great for summarizing process data, such as the sales process (from leads to conversion). With this chart, you can easily extract key insights from noise and outliers. Sales departments of most Fortune 1000 companies use funnel visualization to continually improve the funnel for exponential growth in sales revenue. Identifying Bottlenecks To continuously improve valuable processes, such as the sales channel, you need a chart to provide hidden insights like drop-off points. For example, there may be bottlenecks hindering potential customers from converting in the funnel. How to create a funnel chart in Excel without pressure? Continue reading to discover tested and proven remedies.

Data Types You Can Visualize with Funnel Charts

While funnel charts are primarily used to visualize the journey of potential customers before conversion in a sales process, you can use them for other purposes. Depending on your business or industry, you can visualize data that presents linear, sequential, and flow properties. For example, if you’re planning to evaluate the performance of an email marketing campaign that just ended, where would you start? We believe you would first look at the total number of emails sent by the marketing department. Other metrics you would want to check include: Email open rates Click-through rates Conversions These are important metrics in the scenario. Funnel charts in Excel can help you track the metrics that matter to you in the funnel. If you increase the number of new email sign-ups by 25%, you can easily estimate the expected sales revenue. Additionally, this chart allows you to come up with relevant questions closely related to the issues your funnel faces: What bottlenecks are hindering potential customers from converting in your channel? Can you optimize the email, checkout, or other processes to improve the conversion rate? Ultimately, the type of insights highlighted by the funnel chart you choose to use in Excel depends on the nature of your business and overall goals. Regardless, this chart can help you uncover hidden insights into the relationships between different stages (linear, sequential, or connected) in a process.

Types of Funnel Charts

This insightful and easy-to-read chart has 2 main variants, namely: Trapizoid: In a trapezoid funnel chart, the size of each section represents its value. For example, a larger section equals a higher value. Therefore, when interpreting this chart, consider both the width and height of each section to understand their relationship to the whole. Stacked Bar Chart: In comparison to trapezoid funnel charts, the focus of stacked bar funnel charts is on the width of the bars.

When to Use Funnel Charts in Excel

Think about it. How would you know the weakest link in the funnel without data visualization? If you are an enthusiastic user of Excel, you cannot access these charts. This is because excel spreadsheet tool itself does not support funnel charts. The fact is, you don’t have to give up Excel for other super expensive data visualization tools to create funnel charts. You can easily enhance Excel to access advanced charts like the funnel chart. Yes, you read that right. You can achieve this by installing third-party plugins (which we will discuss in the next section). Use this chart in the following scenarios (as below): – If your data has sequential properties and can be traced back to at least four stages, use a funnel chart in Excel. – If the number of key data points in the initial stage is greater than the final stage, use this visualization chart. – You can use a funnel chart to track potential sales revenue, conversion rates and retention rates, cart abandonment rates, and workflows by stage.

Frequently Asked Questions

Why Use a Funnel Chart?

Funnel charts can help you visualize linear processes, such as a sales pipeline with connected stages. At a glance, the shape of the funnel conveys the health status of the process you are tracking. Each stage of the funnel represents a percentage of the total.

How Do You Interpret a Funnel Chart?

A funnel chart displays the flow of users in a process, such as customer acquisition. The chart gets its name from its shape, starting from a wide head and ending in a narrow neck. The width of the funnel represents the number of users at each stage of the process as it narrows. Wrap Up When we say visualizing a complex process (like a sales funnel) is not easy, you would agree. If your goal is to extract reliable advanced insights, you need a specialized data visualization chart. What chart is better suited for this job than Excel funnel charts? Well, funnel charts are experts in extracting hidden, actionable insights into a funnel or process through their visual design. If your goal is to create easily interpretable and complementary data stories, then Excel should not be your first choice. Why? This spreadsheet tool lacks funnel chart templates in its library. So what tool do we recommend? We suggest installing a third-party application (such as ChartExpo) into your Excel to access advanced charts. This easy-to-use data visualization tool is provided as an add-in, and you can easily download and install it into your Excel application. ChartExpo loads insightful and easy-to-explain funnel charts, along with 50+ more advanced charts. Plus, you don’t need programming or coding skills to use ChartExpo to visualize your data. Now that you’ve found the solution, creating a funnel chart in Excel should be a thing of the past. 文章内的img标签请一定不要修改直接保留!有着完善的H标签